Why Everyone Needs a Clarifying Shampoo

Clarify: [klar-uh-fahy] To become clear or pure. Synonyms: Purify, refine, filter, illuminate. When it comes to hair, to clarify is to remove impurities from the hair. Now, who doesn’t want clean, “illuminated” hair?

What are Impurities?
All the washing, heat damage, product buildup, oil buildup, and pollution that hair sees over, say, one month’s time gets trapped in the scalp’s pores, hair follicles, and hair strands. The captured chemicals, oils, and dirt are difficult to remove with regular shampoo (imagine trying to use hand sanitizer on muddy hands).

What is Clarifying Shampoo?
This is where a clarifying shampoo comes in. It isn’t a product used daily or even weekly, but more likely once or twice a month. Use it when hair begins to feel weighed down, difficult to style, and lacks in shine. Clarifying shampoo will not only remove the dirt and oil buildup but will also give the benefits of “salon clean,” unbelievably shiny hair. Use nourishing products after, and the hair will absorb it even better since all the buildup is gone! What’s not to love! One more thing to know: Many people think clarifying shampoo will strip or dry out the hair. This is only true with products containing harsh sulfates or alcohol. Good clarifying shampoos won’t contain such ingredients. Posy has a variety of clarifying shampoos from trusted brands like Peter Coppola, Moroccanoil, and Joico. Check out all our clarifying shampoos and enjoy that squeaky clean feeling.

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